*Note: Chart reflects United States T1D numbers.
This is the fifth annual survey-based report on the giving priorities of T1D donors. The key takeaway is the same as all prior years: the number one reason people make donations to diabetes charities and/or participate in fundraising activities such as walks and galas is to find a cure. On this point, the survey results are cut and dry. The overwhelming majority of donors want their money to be used for research that seeks a cure for T1D.
KEY FINDINGS:
- Cure research is the main priority. 96% of survey respondents state they believe cure research should be the number one priority for all major diabetes charitable organizations.
- People fundraise for cure research. Eight out of ten people say the main reason they participate in a fundraising walk is for T1D research, and six out of ten (63%) say the main reason is research to find a cure.
- JDRF decline in research spending is putting donations at risk. Almost one in three people (30%) said they would stop giving once they found out only 38% of their donation was going to research.
- Donors feel a Practical Cure would greatly improve quality of life. 95% of T1D donors believe that a Practical Cure would improve the quality of life for people currently living with T1D. This response is consistent with prior years.See Appendix A.
- Almost all respondents want to give for Practical Cure research. 97% state that they would donate to Practical Cure research projects if that option was made easily available, marking a lucrative potential fundraising opportunity for the diabetes charities. See Appendix B.
APPENDIX A:
APPENDIX B:
SURVEY METHODOLOGY:
This survey was conducted online in January 2017. All respondents are living in the United states and have T1D or have a family member with the disease. In addition, all respondents are active donors and/or participants in fundraising activities.
