This is the fourth annual survey-based report on the giving priorities of T1D donors. The main finding is similar to prior years: The number one reason people make donations to diabetes charities and/or participate in fundraising activities such as walks and galas is to find a cure. On this point, the survey results are cut and dry. The overwhelming majority of donors want their money to be used for research that seeks a cure for T1D.
The survey asked questions of T1D donors on two broad topic areas: 1) The importance and value of cure research in general; and 2) The importance and value of Practical Cure research specifically.
KEY FINDINGS:
- Donors give for a cure. 92% of T1D donors state that the main reason they choose to give money to a diabetes charity and/or participate in a fundraising walk is to support cure research. See Chart A (above).
- Donors believe cure should be the priority for charities. 96% state they believe cure research should be the number one priority for major diabetes charitable organizations. See Chart B (above)
- Donors feel a Practical Cure would improve quality of life. 97% of T1D donors believe that a Practical Cure would either ‘very much improve’ or ‘extremely improve’ the quality of life for people currently living with T1D. This response is consistent with prior years. See Chart C (below).
- All respondents want to give for Practical Cure research. 99% state that they would donate to Practical Cure research projects if that option was made easily available, marking a lucrative potential fundraising opportunity for the diabetes charities. See chart D (below).
SURVEY METHODOLOGY
The survey was conducted online during December of 2015. 65% of the respondents are people living with T1D and the remaining 35% are immediate family or a close friend. All respondents are active donors and/or participants in fundraising activities. They range in age from 18 to 65 and are disbursed across the continental United States.
